Advertising (BA 239)

Term: 2021-2022 Academic Year Spring Term

Faculty

Machelle MaddoxShow MyInfo popup for Machelle Maddox

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Description

A detailed examination of the purpose, preparation, placement, and analysis of the various types of advertisements and relative merits of media such as television, internet, radio and the newspaper. Involves practice in the planning and analysis of complete advertising campaigns and their coordination with other marketing strategies.