Principles Of Marketing (BA 223)

Term: 2024-2025 Academic Year Winter Term

Faculty

Jessica EngelkeShow MyInfo popup for Jessica Engelke

Email address is hidden, click here to email

Schedule

Tue-Thu, 12:00 PM - 1:50 PM (1/6/2025 - 3/20/2025) Location: NC SITK 6

Description

Develops skills in understanding and developing strategies in the marketing environment. Covers principles and techniques of market research, consumer behavior, product development, pricing, distribution and promotion. Establishes basis for creating a marketing plan.